NCG develops, owns, and operates award-winning hotels, restaurants, and hospitality-focused ventures across the United States. What began as a single hotel project in 1977 has evolved into a nationally respected organization known for its culture, its partnerships, and its unwavering commitment to exceptional guest experiences.
Our roots trace back to founder Dave Lenz, who rekindled his passion for hospitality in the late 1970’s after growing up in the motel business. After developing his first hotels in Wisconsin—including the original Knights Inn in Tomah—Dave launched his own business from his family’s home in 1980 while still serving in the Air National Guard. That early venture would eventually grow into what is now NCG Hospitality.
Throughout the 1980s and 1990s, the company expanded significantly through both independent developments and joint ventures, adding iconic brands such as Hampton Inn, Comfort Inn, and Fairfield Inn to its portfolio. During this time, NCG established its reputation as an expert hotel developer and operator, growing its footprint across Wisconsin, Illinois, Iowa, Minnesota, Nebraska, and Arizona.
With the addition of the second generation in the 2000’s—Jeff Lenz, Katie Marron, and Kim Richter—the company accelerated its nationwide growth and deepened its partnerships with trusted hotel brands including Hilton and Marriott. In 2011, NCG expanded further by offering third-party hotel management services to other owners and investors.
By the 2010s, NCG Hospitality had evolved beyond hotels, expanding into restaurants, retail ventures, and conference center management. Today, our diverse portfolio reflects our belief that hospitality extends far beyond hotel rooms—it’s about creating memorable, meaningful experiences across all types of spaces.
With more than 70 successful hospitality developments and over 30 properties currently owned and/or operated, NCG continues to grow its presence and reputation nationwide.
NCG Hospitality is proud to be a multi-generational family business. With the recent addition of Gen 3—including Blake Richter on the Development Team—the company continues its legacy of entrepreneurial spirit, strong values, and a commitment to excellence.
We believe our people are our greatest asset, and our success is built on a culture of integrity, innovation, and genuine hospitality.
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