Jen Yakimicki Guimond

Jen Yakimicki Guimond

Vice President of Commercial Services

As Vice President of Commercial Services, Jen oversees the three-core revenue generating departments of Field Sales & Marketing, Digital Marketing and Revenue Management for the company.  Jen and her team are tasked with maximizing the revenue performance of our portfolio of hotels and building lasting relationships and positive travel experiences for our customers.

Upon graduating from Valparaiso University in Valparaiso, Indiana in 1996, Jen started her career in hospitality and joined NCG in 2002. In her time with North Central Group, she has been a part of numerous hotel opening teams and served in several positions throughout her career with NCG Hospitality as a Regional Sales Manager, Director of Sales, Regional Director of Sales and Corporate Director of Sales prior to her current role. Prior to joining NCG, Jen held sales positions with Indian Oak Resort & Spa in Chesterton, Indiana, with White Lodging in Merrillville, Indiana as well as Interstate Hotels and True North Hotel Group here in Madison, WI.

Jen is married and has two daughters. She is a longtime supporter of United Way of Dane County and has done volunteer work with Salvation Army Women’s Shelter and created a donation program for local hotels to provide linens and amenities to those in need within the community.  She has a passion for travel and getting out and seeing as much of the world as possible. Her hobbies include any outdoor activities with family and friends-especially those that involve water, sunshine, gardening, campfires and beaches.


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